Listen, as an entrepreneur I am time-starved AF. So, when it comes to little tasks that gotta get done, I’m all about maximizing my time with tech. Enter, Chrome plug-ins. In case you’re new to Chrome plug-ins (where have you been), they’re fantastic little bits of software that live on your Google Chrome Browser right above the book marks bar.
I'm a b*tch when I'm hungry and even worse when I'm tired. And ya know what puts me in ultra b*tch mode? Airports….
Almost a year ago, I took an epic trip to Mongolia….don’t worry I’m not about to #travelgram you into oblivion, and really, the destination doesn’t matter anyway. Because travelling—travelling internationally especially—is basically never going to put me in the most agreeable place.
But even in that most egregiously un-agreeable state I was in, I found myself being convinced to help out a stranger.
Let’s talk sales pages.
You know those long-ass web pages that have a VERY specific job (ahem…to sell your thing). They’re ubiquitous in the online world. And, when done right, they can be one of the most powerful assets in your business.
Now look, there’s A LOT of things that can make or break a sales page. Strategy comes first, period.
BUT, if you have that in order, you’re getting traffic to your page, and still struggling to see those sales….here’s something to consider.
For almost as long as people have been around, we’ve been telling each other stories. In the early days, it was stories about where to find the best hunting and fishing grounds (those stories are still around, we’re just a lot less honest about them these days).
Then it moved on to where you could find a certain object that was super desirable. This changed from culture to culture, but it was often something valuable or an abundant food/water source.
As we grew and civilizations developed, so did our stories. Over time, we have been driven to hunt for lost cities of gold, fountains that promise life everlasting, lost civilizations and, even in recent years, the slight possibility that there could be something valuable buried at the bottom of that hole.
Three weeks ago, I reviewed “The Confidence Code:The Science and Art of Self-Assurance—What Women Should Know” for my Facebook Live Show,“Two Bosses Read”. I haven’t stopped talking about it since.
“The Confidence Code” is objectively, a good book. The authors have impressive journalistic chops. Katty Kay is an anchor for the BBC, and Claire Shipman is a regular contributor to the likes of ABC, NBC, and CNN. The book is well structured, logical, and artfully weaves in vignettes from successful women across industries, scientific studies, and authentic introspection from the authors.